Splash Watercolour

HEADLINES I know you are craving to get to start writing headlines and rightly so... It is the most exciting part of an ad.…and the most important... First Impressions are crucial in every ad The benefit (USP) should be clear through the headline. Check if you are following the AIDA formula: Attention  of the target audience Interest  into reading further The copy does the work of convincing with Desire Action Creative Session Write down the various elements of the ad - the headline, tagline, logo, body copy, visuals... Check on your collection of ads and rewrite the headlines. Do you consider it a good ad - would you bite the bait if you had to buy the product?? Does it create the desire, after catching your attention and will you take  action …? Tip: Analyze every ad/hoarding/TV commercial, mailers and make notes …so you can check later the change in your attitude and as you gain an insight – see how your perceptions change! ...

Here is an interesting prompt Take any ad commercial say for e.g Maggi sauces 'Tamarind 'Sauce with Javed Jafferey the  tamarind pichkoo sauce  and use the script or the lines spoken for an Insurance Ad. See that it is humorous, yet makes sense! or choose any English/language commercial on your favourite channel and complete this prompt! This prompt helps you observe a commercial's dialogues and when you change it to suit another product/service - you are in fact learning to write a commercial. Good Luck. Hope you have fun!