Splash Watercolour

Creative Session: Take any vegetable; be it potato, tomato, brinjal(eggplant), ladies finger… and make it a brand and create a personality for it!  e.g. a potato is normally viewed as a fattening veggie when it is actually good for health with vitamins, minerals potassium and others - they're good -the fat comes when they are deep fried...and when you tend to overeat. For e.g.  What if you made it a model? Headline: The perfect model ( straight line headline ) Headline:  Potato with tears (visual) (Emotional headline)  And they called me Fat !  After working on the Potato try other veggies maybe bitter gourd, brinjal..well the vegetable kingdom awaits!

Testimonial Headlines: When users say positive things about a product then the ad becomes more believable. This is the Testimonial type of headline. You find very often celebrities are  used to do  testimonials but if you have:   A person who can say that he likes the product/service, and, who will testify to the reason why the product works for him/her!  Then go ahead , use them to get a   winning headline! The  Testimonial Headline  is a very popular type of headline and   very effective if it is believable and of course, nothing succeeds like word-of-mouth! Testimonial advertising is like: word-of-mouth publicity ! It includes every type of product/service. We will work on FMCG (fast moving consumer goods and 'White' goods 1.      FMCG (fast moving consumer goods) like tea, coffee, chocolate, consumer items of daily use, cosmetics, perfume, which are bought often like:Complan, Horlicks, Cadbury’s, Himala...

A   tagline   is one that is memorable, catchy and says in essence what your product/service or company is all about. To write your tagline: ·          Sum up in short the features that separate it from other products. ·          Make it catchy A tagline rarely changes and so it is very important to craft it carefully. Right now, have fun coming up with delightful taglines... Check the  famous ones :post a few of your own Just Do It (Nike - of course)  7 Up  ( broke the clutter with)   The Uncola Where is the beef?   Wendys - is one very famous tagline.  Avis Car rentals - We're #2, we try harder Intel Inside Plop, plop; fizz, fizz; oh, what a relief it is . -   Alka Seltzer( it can be as catchy as a rhyme) A Diamond is forever - De Beers Life's good - LG Yellow Pages: Let your fingers do the ...

The Hornblowing or Brag and Boast headline comes lowest among possible choices for headlines. However, you will find this headline in advertising more than you think Go easy on the superlatives is a common tip given by the greats but facts speak otherwise. Look at real life – don’t we boast about something we cherish or pride -  ourselves, or  family – we do albeit mostly with a little restraint. Advertisers often go full throttle to say: Most Luxurious Very Affordable The finest wine since---Amazingly cheap  . Some famous ones from Advertising Copywriting - Phillip Ward Burton are: Oil of Olay. Amazing.  And, still ahead of time. Often imitated…never duplicated. If the product is superior and has these qualities, why shouldn't the manufacturer say it? Why hide under a bushel and couch it. Say it confidently. However, it is better to research whether this can withstand competition slashing it with a counter ad. Avoid saying Lavish when the pro...

Creative writing prompt: Imagine two animals maybe a cat and a dog; a squirrel and a mouse are fighting for the same scraps and want to prove their right to have it. Use any excuse but something that should shut the other animal  up and cause him to slink away… meanwhile the prey has vanished…. Write this in dialogue form and make it as crazy as possible. Speak through the animal’s voice. Decide its tone of voice - is it is weak, strong, a loser - for each animal. Choose your point of view. Bonus:You get to write both POV (points of view)! Can you post this one? Muster up some courage - nobody is going to bite you.:) It would be great fun.  Tweet Tweet

C reative Session  Choose any song and change the lyrics of the second stanza! It should meld (blend) with the rest of the song! Or work on the Chris Brown song All about You How did you get so young I heard you were born today Heard that you came and found The sky and I just wanna say Look up the world is glad here to stay Have fun is time to give another day Sometimes the fire gets in your way That ain't nothing You can't blow away So make a wish I will have one too I wish I can stay with you Wish you knew How... wishes to come true It's all about you It's all about you Today It's all about you (repeat) Lyrics from: http://www.lyricsfreak.com/c/chris+brown/all+about+you_20907468.html