Splash Watercolour

Directive headlines get readers to act - you need to give them a nudge. Retail advertisers or local advertisers often use this approach... Perishable goods  or FMCG goods - the directive headline works great!  There are two ways of using the directive headline: the command and suggestion, choose the right one for the right audience and product! 1.      Command  – an outright command where you ask for an action boldly 2.      Suggestion  – Here you use persuasion to get a response. This type of Directive headlines is more successful rather then barking a command for the reader might reject it. After all, we all have had enough of commands form parents, teachers, elders… which we listen to. But, the customer has to be treated right. However, sometimes a command could be used: Headline: You can stop her from staying hungry Look closely. Your eyes are telling you something (for fine wrinkle l...

Check on your collection of ads an.d  rewrite the headlines Analyze every ad/hoarding/TV commercial, mailers and make notes …so you can check later the change in your attitude as you gain insight – see how your perceptions change! Write down the various elements of an ad Who is the Target Audience Will they bite the bait?? Do you consider it a good ad ? Does it create that desire after catching your attention and will you take the action? Would you consider yourself among the  TA. It becomes easy to start off with you as the 'target audience'? What are the things that motivate you?