Splash Watercolour

Emotional Headlines This kind of headline speaks directly to the target audience, appealing to his emotions. Use a direct or an indirect approach. Quite like the News Headline, (which we have spoken about in an earlier creative session), the direct approach gives the clear benefit only this time it’s about touching the emotions. News headlines are more practical in approach. Direct Emotional Headline: A direct emotional appeal along with the benefit should be clear to the reader and should touch his feelings! This type of headline has a direct effect on making an impact; indirect is more of an attention grabber! A perfume that brings back the romance… Indirect Emotional headline has no direct benefit but attaches importance to the reader’s feelings or fear/worry. It should entice the reader to read the offer or the solution to the problem he/she feels. Indirect uses the emotional appeal that would grab the attention instantly but needs further explaining in ...

Directive headlines get readers to act - you need to give them a nudge. Retail advertisers or local advertisers often use this approach... Perishable goods  or FMCG goods - the directive headline works great!  There are two ways of using the directive headline: the command and suggestion, choose the right one for the right audience and product! 1.      Command  – an outright command where you ask for an action boldly 2.      Suggestion  – Here you use persuasion to get a response. This type of Directive headlines is more successful rather then barking a command for the reader might reject it. After all, we all have had enough of commands form parents, teachers, elders… which we listen to. But, the customer has to be treated right. However, sometimes a command could be used: Headline: You can stop her from staying hungry Look closely. Your eyes are telling you something (for fine wrinkle l...