Splash Watercolour

You need to refresh your portfolio ever once in a way. Of course, this is a continuous process, but it helps if you have these hints from live copy tests. So go ahead get your front foot into the door of a good agency. With these real time portfolio ideas, you can be sure of a better chance at it. With competition hyper give it your best shot. Let loose from old, boring ideas. Yes, think fresh! 1.       Develop a brand positioning for a shampoo brand say Sunsilk. Change the old positioning and create a fresh campaign. Also put up a write up on the home site communicating this change to the Target Audience you have chosen for this campaign. 2.       List and outline the creative for BTL for a coffee brand. Below-the-line (BTL), ATL, TTL check what they embrace here. It should be a frothy, fun campaign. 3.       Devise a print campaign for a national newspaper with the premise that print is real ne...

If you are interested in getting a job as an advertising creative, either as a copywriter; an artist then you need to create Spec ads in your Portfolio or BOOK. Make your Portfolio something out of the ordinary. Once you join an agency you have to craft regular stuff (most of the time!) but this is your time to plug off the stoppers and go for it! Make your portfolio outstanding and out-of -the box with these easy tips. Mention SPEC on each ad. If you have the original ad you could put it along with your SPEC ads. Hopefully you have a wonderful collection of ads from the print media and taped commercials, radio spots, include those that you dislike. If you have collected ads and created a Chap book with interesting ads and uninteresting ones - good, bad and the ugly – then each ad should be in the charmed circle of your ad collection, separated with sections for each type of ads for easy reference. This will help you when you create your portfolio. Before you...