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Showing posts with the label tone- of-voice

Write a Testimonial Headline

Testimonial Headlines: When users say positive things about a product then the ad becomes more believable. This is the Testimonial type of headline. You find very often celebrities are  used to do  testimonials but if you have:   A person who can say that he likes the product/service, and, who will testify to the reason why the product works for him/her!  Then go ahead , use them to get a   winning headline! The  Testimonial Headline  is a very popular type of headline and   very effective if it is believable and of course, nothing succeeds like word-of-mouth! Testimonial advertising is like: word-of-mouth publicity ! It includes every type of product/service. We will work on FMCG (fast moving consumer goods and 'White' goods 1.      FMCG (fast moving consumer goods) like tea, coffee, chocolate, consumer items of daily use, cosmetics, perfume, which are bought often like:Complan, Horlicks, Cadbury’s, Himala...