Splash Watercolour

Well, that pulled you in, didn’t it~ that is what a news headline does! A  News Headline is sort of workhorse - it is used so often when you can present the benefit straightaway. You need not play with words… Tips to write Headlines Use words like: Now, New, Presenting, Introducing, announcing,   are newsworthy words - follow with a benefit for the reader. Be straight and to the point like Phillip Ward Burton suggests: Finally Ocean Cruises for land lovers (Advertising Copywriting). Choose new words that suggest - an irresistible offer! John Caples   was a great advocate of News Headlines (Tested Advertising Methods) Caples had rules for writing headlines, which work even today: ·         Make the headline suggest to the reader that here is something that he wants. This is the first and foremost concern that every writer must remember ·         He advocated th...

Writing Headlines What would make you shell out money to buy the product? What is the ‘Reason Why’ or what is the ‘Benefit of the benefit’! As it is often said in advertising parlance -   Sell the sizzle not the steak!  People are not looking for a TV per se; they are looking to enhance their viewing pleasure, they are looking for features, they are looking for so on and so forth. Remember: Do not sacrifice quality for trying to write a clever headline! Express your idea even if it takes more words. Sometimes brevity is necessary yet, see that your ‘reason why’ is expressed well! Similarly, when a short headline is apt like when the size of the ad is small. Or the visual chosen needs just a few words…just do it! See that the meaning is clear…for e.g. ‘David dropped Goliath’ either David picked Goliath and threw him down. It could also mean David knocked out Goliath or David felled Goliath ( John Caples ) ...

Creative Ad Prompt: Here is an ad - prompt with the headline given  below and you have to create an ad with the visual and tagline created by you. Headline: Re-Charge Tagline : you have to write this  To know  more about taglines -  Click here Product: Branded Fruit Juice (choose any) Write the USP that you think is perfect for the brand, but keep the headline the same: Once you have done with this headline - write different types of headlines -  straight, direct, directive, news, emotional, testimonial, teaser headlines for the product. Check the different types of headlines here. Tweet