Splash Watercolour

Teaser headlines stop readers in their tracks! They capture attention in this fast moving capital world (fmcg)… Teaser headline could be useful especially for a launch product or any product that needs attention grabbing… The teaser headline builds up excitement in the reader through a funny word, an attention grabbing word, leaving a sentence incomplete …You could make the ad do a headstand, make it slant, huge, tiny….literally tease! The teaser headline is like playing Russian roulette, .for if you lose the reader in the headline…he will not read the copy. So be really smart, innovative, creative and funny…Try out various alternatives before you stick to one you are sure will grab attention. Unlike in our news, testimonial, direct, directive or other headlines, here, we do not offer the benefit in the headline, in fact we lead the reader into the copy out of sheer curiousity or excitement to know more… and they should not be disappointed. Direct Mailers or E-mail...

Today, when you read the newspapers – there’s more bad news than good, nowadays. I always think to read the NP in the afternoon but it never works. Habits are hard to change, some of them, at least. But, I did read somewhere that if you are singular about the change for ten days without a break, you could change a habit! Could you? I just want to pose a Question here Are we getting innured by the violence and tragedies around us? Was it the reason people stand back and watch while people are being killed or have an accident? Why? Thought provoking, isn’t it Sometimes you wonder what really happened before an incident took place. This session we will add to our creative prompt characterization. Creative Prompt: Write the diary of one of these real life characters and  taking the essence of what you research about the character How would he think? Why does his mind work like that? What could his childhood be like? School? Did ...

Creative Ad Prompt: Here is an ad - prompt with the headline given  below and you have to create an ad with the visual and tagline created by you. Headline: Re-Charge Tagline : you have to write this  To know  more about taglines -  Click here Product: Branded Fruit Juice (choose any) Write the USP that you think is perfect for the brand, but keep the headline the same: Once you have done with this headline - write different types of headlines -  straight, direct, directive, news, emotional, testimonial, teaser headlines for the product. Check the different types of headlines here. Tweet