Splash Watercolour

You need to refresh your portfolio ever once in a way. Of course, this is a continuous process, but it helps if you have these hints from live copy tests. So go ahead get your front foot into the door of a good agency. With these real time portfolio ideas, you can be sure of a better chance at it. With competition hyper give it your best shot. Let loose from old, boring ideas. Yes, think fresh! 1.       Develop a brand positioning for a shampoo brand say Sunsilk. Change the old positioning and create a fresh campaign. Also put up a write up on the home site communicating this change to the Target Audience you have chosen for this campaign. 2.       List and outline the creative for BTL for a coffee brand. Below-the-line (BTL), ATL, TTL check what they embrace here. It should be a frothy, fun campaign. 3.       Devise a print campaign for a national newspaper with the premise that print is real ne...

Hi friends, Let's get closer to understanding washes, before we attempt anything else. These are the foundation to learning watercolours! Let's start with a graded wash! Get your gear - paints, paper, lat brush, palette, tissue and of course, WATER! You can do this on one sheet by dividing the space with watercolour or painter's tape. A GRADED WASH The first graded wash is simple yet exciting as you see the colour strengthen and fade into nothing! Chose any colour you like ultramarine blue, cobalt, alizarin crimson, cadmium yellow, red or any colour you like! Soak your flat brush with pigment with very little water. Just enough to move the brush smoothly. Practice on newspaper, rough sheets so you can be sure. As a sketch book you could use 180 gsm watercolour, paper for practice. I do that for my night sketches. Wet the area you're going to  paint. Fill your flat brush with pigment and move it on the paper in short strokes or one long s...