How to sell a potato as a slimming brand?
Creative Session: Take any vegetable; be it potato, tomato, brinjal(eggplant), ladies finger… and make it a brand and create a personality for it! e.g. a potato is normally viewed as a fattening veggie when it is actually good for health with vitamins, minerals potassium and others - they're good -the fat comes when they are deep fried...and when you tend to overeat. For e.g. What if you made it a model? Headline: The perfect model ( straight line headline ) Headline: Potato with tears (visual) (Emotional headline) And they called me Fat ! After working on the Potato try other veggies maybe bitter gourd, brinjal..well the vegetable kingdom awaits!