Teaser headlines stop readers in their tracks! They capture attention in this fast moving capital world (fmcg)… Teaser headline could be useful especially for a launch product or any product that needs attention grabbing… The teaser headline builds up excitement in the reader through a funny word, an attention grabbing word, leaving a sentence incomplete …You could make the ad do a headstand, make it slant, huge, tiny….literally tease! The teaser headline is like playing Russian roulette, .for if you lose the reader in the headline…he will not read the copy. So be really smart, innovative, creative and funny…Try out various alternatives before you stick to one you are sure will grab attention. Unlike in our news, testimonial, direct, directive or other headlines, here, we do not offer the benefit in the headline, in fact we lead the reader into the copy out of sheer curiousity or excitement to know more… and they should not be disappointed. Direct Mailers or E-mail...
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