The Hornblowing or Brag and Boast headline comes lowest among possible choices for headlines. However, you will find this headline in advertising more than you think Go easy on the superlatives is a common tip given by the greats but facts speak otherwise. Look at real life – don’t we boast about something we cherish or pride - ourselves, or family – we do albeit mostly with a little restraint. Advertisers often go full throttle to say: Most Luxurious Very Affordable The finest wine since---Amazingly cheap . Some famous ones from Advertising Copywriting - Phillip Ward Burton are: Oil of Olay. Amazing. And, still ahead of time. Often imitated…never duplicated. If the product is superior and has these qualities, why shouldn't the manufacturer say it? Why hide under a bushel and couch it. Say it confidently. However, it is better to research whether this can withstand competition slashing it with a counter ad. Avoid saying Lavish when the pro...
