Splash Watercolour

Directive headlines get readers to act - you need to give them a nudge. Retail advertisers or local advertisers often use this approach... Perishable goods  or FMCG goods - the directive headline works great!  There are two ways of using the directive headline: the command and suggestion, choose the right one for the right audience and product! 1.      Command  – an outright command where you ask for an action boldly 2.      Suggestion  – Here you use persuasion to get a response. This type of Directive headlines is more successful rather then barking a command for the reader might reject it. After all, we all have had enough of commands form parents, teachers, elders… which we listen to. But, the customer has to be treated right. However, sometimes a command could be used: Headline: You can stop her from staying hungry Look closely. Your eyes are telling you something (for fine wrinkle l...

Yes! T hen learn about what makes a copywriter tick. What are the tips and tricks and the skills you need to become one.It isn't as difficult as you think, In fact - it is easy @ advertisingwriting Is there a place you can learn advertising and copywriting in particular? Check out if courses are available near you. In India , Mica Ahmedabad conducts 'Crafting Creative Communications' at Ahmedabad. Then there are other courses like 'Whistling Woods', Mumbai, who conduct diplomas. There are workshops conducted all over the world and if you can attend them. They charge you fees but you get to create a campaign and guidance will be provided by an expert. A creative course is available at 3 A’s of I (Cuffe Parade, Mumbai) or at a centre near you. If you want to check whether the career is for you or just want to explore writing - stay here and get lead into the secrets of advertising  copywriting, step by step! If you follow the creative sessions sincerely t...