Splash Watercolour

Now that we know the types of headlines, let us learn to create - creative headlines with a random visual prompt 1. If you have been, doing your photography exercises you could choose one of those pictures.   Use the image as a visual and write a headline for it The product: A Sports Shoe 2.   Take the USP of the product and merge it with the image. Your theme and USP decide the headline. Write the headlines with this as your hook…or helper(the image) For example   if you have ‘window’ as your image for the– sports shoe (product) Think and jot down your ideas however wild they may seem, now! Leave it alone for a while; then, sort the ideas and choose one! For e.g.  Window - view, glass, close, open, shut, beyond, neighbors, wall, building, curtains come to mind. Try it; you might be surprised at the words that jump out of your out-of-the-box mind. After you choose an image and merge it with the USP go ahead and  create head...

A   tagline   is one that is memorable, catchy and says in essence what your product/service or company is all about. To write your tagline: ·          Sum up in short the features that separate it from other products. ·          Make it catchy A tagline rarely changes and so it is very important to craft it carefully. Right now, have fun coming up with delightful taglines... Check the  famous ones :post a few of your own Just Do It (Nike - of course)  7 Up  ( broke the clutter with)   The Uncola Where is the beef?   Wendys - is one very famous tagline.  Avis Car rentals - We're #2, we try harder Intel Inside Plop, plop; fizz, fizz; oh, what a relief it is . -   Alka Seltzer( it can be as catchy as a rhyme) A Diamond is forever - De Beers Life's good - LG Yellow Pages: Let your fingers do the ...

The aspirations of a target segment gave birth to the Lifestyle or the aspirational Headline . Cars, fabrics, clothes, shoes, real estate,  often use this type of headline. Every target segment has an aspirational lifestyle  As wiki explains:* In consumer  marketing , an aspirational brand (or  product ) means a large segment of its  exposure audience  wishes to own it, but for economical reasons cannot. An aspirational product implies certain positive characteristics to the user, but the supply appears limited due to limited production quantities.... Plus, too many competitors with the same advantages or USP calls for a Lifestyle headline.  When there are too many similarities or the product is a generic one - maybe a car or a bubble gum - to differentiate you need to find a reason why and that’s when you reach for a lifestyle or aspirational headline. And, when the product is exclusive to a target segment then the l...

Creative Ad Prompt: Here is an ad - prompt with the headline given  below and you have to create an ad with the visual and tagline created by you. Headline: Re-Charge Tagline : you have to write this  To know  more about taglines -  Click here Product: Branded Fruit Juice (choose any) Write the USP that you think is perfect for the brand, but keep the headline the same: Once you have done with this headline - write different types of headlines -  straight, direct, directive, news, emotional, testimonial, teaser headlines for the product. Check the different types of headlines here. Tweet

HEADLINES I know you are craving to get to start writing headlines and rightly so... It is the most exciting part of an ad.…and the most important... First Impressions are crucial in every ad The benefit (USP) should be clear through the headline. Check if you are following the AIDA formula: Attention  of the target audience Interest  into reading further The copy does the work of convincing with Desire Action Creative Session Write down the various elements of the ad - the headline, tagline, logo, body copy, visuals... Check on your collection of ads and rewrite the headlines. Do you consider it a good ad - would you bite the bait if you had to buy the product?? Does it create the desire, after catching your attention and will you take  action …? Tip: Analyze every ad/hoarding/TV commercial, mailers and make notes …so you can check later the change in your attitude and as you gain an insight – see how your perceptions change! ...

Here is an interesting prompt Take any ad commercial say for e.g Maggi sauces 'Tamarind 'Sauce with Javed Jafferey the  tamarind pichkoo sauce  and use the script or the lines spoken for an Insurance Ad. See that it is humorous, yet makes sense! or choose any English/language commercial on your favourite channel and complete this prompt! This prompt helps you observe a commercial's dialogues and when you change it to suit another product/service - you are in fact learning to write a commercial. Good Luck. Hope you have fun!

Creative Session: The fiction prompts As they sat down, she felt something cold against her rib… Suddenly, she racked her brains to remember; she had to  Once you write the fiction prompts, if you have done both of them - you could try mixing the stories and create one...make it hilarious. It must be a hoot. You can post it here.

Creative Session : Writing prompts for fiction writing. Write a short story or develop it into a longer one. The idea is still to get ideas and free the brain off any clutter. Try these: As they sat down, she felt something cold against her rib… Suddenly, she racked her brains to remember; she had to save… You have to end the story here. Complete the prompt given as you write the story. ·         Write a beautiful message - a belated Festive greeting

Creative Session Start a collage . Choose a  theme. Use various textures, pics, drawings. You could do this project digitally or through any medium, you are comfortable.  Make it an ongoing project and let your imagination go - out-of-the-box! Start collecting your stuff: cuttings, fabric, bits or rope, glitter, newspaper, sketches, bead, baubles, textures, shapes.. Have fun!.   Plus, start with photographing  odd-looking shapes in nature …it will help in shaping your collage! Photography is an excellent medium to capture candid moments that you experience and will help in sharpening your creativity. How to write a story by  Mary Caroll Moore  is the creative exercises that are wonderful for sharpening the creative tools be it for a book, for writing ...very interesting check this site:log: http://HowtoPlanWriteandDevelopaBook.blogspot.com/ And if you plan to catch up on movies, serials catch up on them and note the ads.. carefull...