Splash Watercolour

If you are interested in getting a job as an advertising creative, either as a copywriter; an artist then you need to create Spec ads in your Portfolio or BOOK. Make your Portfolio something out of the ordinary. Once you join an agency you have to craft regular stuff (most of the time!) but this is your time to plug off the stoppers and go for it! Make your portfolio outstanding and out-of -the box with these easy tips. Mention SPEC on each ad. If you have the original ad you could put it along with your SPEC ads. Hopefully you have a wonderful collection of ads from the print media and taped commercials, radio spots, include those that you dislike. If you have collected ads and created a Chap book with interesting ads and uninteresting ones - good, bad and the ugly – then each ad should be in the charmed circle of your ad collection, separated with sections for each type of ads for easy reference. This will help you when you create your portfolio. Before you...

LAYOUTS for SPEC ADS It is not necessary to do the complete layout if you are not an artist – a scribble can be effective as you can check out in Hey, whipple squeeze this and other books on Copywriting. A designer need not write the copy but should be able to write the headline. But, today, even copywriters conceptualize with images. So learn a little image editing , if you can and try various layout scribbles and  from ads. Take help if needed and mention their names. Google search, Imagesbazaar , Shutterstock , Flickr (could help with free images) and other such websites help you choose the image you are looking for -  so you can create a complete ad with visuals. Do remember these images are not for public use. These are not free but you could put a scribble or cut out a picture to reflect what you want in the ad. Take permission before you use these images. Get started with creating your BOOK - your portfolio and then check the ‘how to write your resume’ ad...

Are you having a problem in viewing advertisingwriting.blogspot.com The backdrop changes because I am not sure which one is preferred by my readers. From  www.learn2writeeasy to www.advertisingwriting  is a step I took to make it easy for Advertising Copywriting and Creative Writing learners together. A wider audience means it will be easier to share and learn... This is a   free online creative writing course,  so no worries there! You could check out my portfolio on  http://copyportfolio.blogspot.com/2011/06/blog-post.html

learn2writeasy is now advertisingwriting.blogspot.com  for that's what I know best and the rest are what stoke the fire for advertising. If you have a lot of hobbies , love the movies, commercials (yup!) music of every genre, BOOKS of course; are interested in everything...a sort of jack of all trades and  want to be master of one(or two!); then get new ideas to explore and hone your talents. Build your portfolio as you g