Breaking News – Headlines that make News!!
Well, that pulled you in, didn’t it~ that is what a news headline does! A News Headline is sort of workhorse - it is used so often when you can present the benefit straightaway. You need not play with words… Tips to write Headlines Use words like: Now, New, Presenting, Introducing, announcing, are newsworthy words - follow with a benefit for the reader. Be straight and to the point like Phillip Ward Burton suggests: Finally Ocean Cruises for land lovers (Advertising Copywriting). Choose new words that suggest - an irresistible offer! John Caples was a great advocate of News Headlines (Tested Advertising Methods) Caples had rules for writing headlines, which work even today: · Make the headline suggest to the reader that here is something that he wants. This is the first and foremost concern that every writer must remember · He advocated th...