Get a foot in the door - More awesome portfolio ideas
You need to refresh your portfolio ever once in a way. Of course, this is a continuous process, but it helps if you have these hints from live copy tests. So go ahead get your front foot into the door of a good agency. With these real time portfolio ideas, you can be sure of a better chance at it. With competition hyper give it your best shot. Let loose from old, boring ideas. Yes, think fresh! 1. Develop a brand positioning for a shampoo brand say Sunsilk. Change the old positioning and create a fresh campaign. Also put up a write up on the home site communicating this change to the Target Audience you have chosen for this campaign. 2. List and outline the creative for BTL for a coffee brand. Below-the-line (BTL), ATL, TTL check what they embrace here. It should be a frothy, fun campaign. 3. Devise a print campaign for a national newspaper with the premise that print is real ne...