Splash Watercolour

HEADLINES I know you are craving to get to start writing headlines and rightly so... It is the most exciting part of an ad.…and the most important... First Impressions are crucial in every ad The benefit (USP) should be clear through the headline. Check if you are following the AIDA formula: Attention  of the target audience Interest  into reading further The copy does the work of convincing with Desire Action Creative Session Write down the various elements of the ad - the headline, tagline, logo, body copy, visuals... Check on your collection of ads and rewrite the headlines. Do you consider it a good ad - would you bite the bait if you had to buy the product?? Does it create the desire, after catching your attention and will you take  action …? Tip: Analyze every ad/hoarding/TV commercial, mailers and make notes …so you can check later the change in your attitude and as you gain an insight – see how your perceptions change! ...

Here is an interesting prompt Take any ad commercial say for e.g Maggi sauces 'Tamarind 'Sauce with Javed Jafferey the  tamarind pichkoo sauce  and use the script or the lines spoken for an Insurance Ad. See that it is humorous, yet makes sense! or choose any English/language commercial on your favourite channel and complete this prompt! This prompt helps you observe a commercial's dialogues and when you change it to suit another product/service - you are in fact learning to write a commercial. Good Luck. Hope you have fun!

Creative Session: The fiction prompts As they sat down, she felt something cold against her rib… Suddenly, she racked her brains to remember; she had to  Once you write the fiction prompts, if you have done both of them - you could try mixing the stories and create one...make it hilarious. It must be a hoot. You can post it here.

Creative Session  When you go into a mall, visit various outlets and watch people interacting with each other. How they meet or avoid each other…and don’t forget catch pieces of dialogue and piece them together and fill in what the person on the other side is saying…or mix up two people talking mix their dialogues, add your own and you have a scene written…Write about your  ‘Experience at the Mall’ Like: Lady :”  you promised, you’ll reach sharp at 7” “Crazy yaa the prices are..”    body Other side ..Traffic held me up! Lady : Yaa so wat do I do now ”This guy is a dude” Other side  “wait at the coffee shop, I’ll be there...” ”Let him come” Lady :” No I’ll be at ‘body shop..” ”She won’t let me hold the baby” Other side :”Ok I’ll meet u there...” Hmmm you could spice it up or make it hilarious Try telling it to a friend This week:  The world is a collage of various arts, crafts and culture. Ch...

Creative Session : Writing prompts for fiction writing. Write a short story or develop it into a longer one. The idea is still to get ideas and free the brain off any clutter. Try these: As they sat down, she felt something cold against her rib… Suddenly, she racked her brains to remember; she had to save… You have to end the story here. Complete the prompt given as you write the story. ·         Write a beautiful message - a belated Festive greeting

Creative Session Start a collage . Choose a  theme. Use various textures, pics, drawings. You could do this project digitally or through any medium, you are comfortable.  Make it an ongoing project and let your imagination go - out-of-the-box! Start collecting your stuff: cuttings, fabric, bits or rope, glitter, newspaper, sketches, bead, baubles, textures, shapes.. Have fun!.   Plus, start with photographing  odd-looking shapes in nature …it will help in shaping your collage! Photography is an excellent medium to capture candid moments that you experience and will help in sharpening your creativity. How to write a story by  Mary Caroll Moore  is the creative exercises that are wonderful for sharpening the creative tools be it for a book, for writing ...very interesting check this site:log: http://HowtoPlanWriteandDevelopaBook.blogspot.com/ And if you plan to catch up on movies, serials catch up on them and note the ads.. carefull...

Reading must be a passion. Fiction, non-fiction, biographies, self-help, inspiring books, the Bible should be on the list for other reasons, too. Spiritual and filled with parables it has been inspiration to millions. Read books on the Buddha, and other spiritual teachings. Knowledge is your only weapon in advertising, so keep your mind open and unprejudiced. Read books on advertising like John Caples, Ogilvy, Bernbach - learn the basics from them.   Hey, Whipple Squeeze This , is my favorite so is Philip Ward Burton Advertising Writing. Later you could add  Otto Kleppner  - Advertising Procedure. . There are also creative books like -  A whack on the side of your head Keep reading everything you get your hands on. Magazines, newspapers, websites, fiction, non-fiction books even comics, you'll find them an important part of  seeing what others do not and that's the biggest plus point of being a copywriter - coming out with out-of-the-bo...